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**Location**Added - a day ago B2B Product Marketing Manager, CPG Audience Marketing/Branding New York City, New York | Freelance **Related Marketing/Branding Jobs**SF Bay Area, California San Francisco, California San Francisco, CA Mountain View, California Seattle, WA **Job Description**B2B Product Marketing Manager, CPG Audience Overview About the Role We are looking to add a 6-month maternity leave contractor to our B2B Marketing team within our CPG-focused group. This contractor will support the wider Product Marketing team, and serve as the conduit between the Product and Brand Partnership teams, communicating updates to Instacart’s advertising products, owning go-to-market, positioning and messaging of product and feature launches, providing feedback from Brands and the market, and partnering with Product to build a strong ads product roadmap. About the Team While you’re likely familiar with Instacart’s role in consumers’ lives—providing access to the food they love so they have more time to enjoy it together — we also have a thriving B2B business that helps retailers and CPG brands reimagine the ways in which they connect with consumers. On the Ads side of the business, our vision is to become an indispensable marketing partner to every brand. To date, we have built an advertising business which has enabled brands to drive awareness, consideration, acquisition and sales on our platform. The CPG Marketing team, part of the B2B side of the business, seeks to educate, excite, and accelerate CPG brand partners through world-class product marketing, channel marketing, events, content, and co-marketing. About the Job Develop & maintain a deep understanding of Instacart’s existing Ads products Serve as the voice of the customer (advertiser)and market when partnering with the Product team to develop the product roadmap Own go-to-market strategy for pilot and feature launches, developing unique and compelling marketing strategies that resonate with CPG audience Conduct competitive research & market analysis for Instacart Ads Author the positioning & messaging of our product offerings, develop sales narratives, and create collateral such as sales decks, launch communications, and more Collect & aggregate feedback from internal & external stakeholders on their needs & pain points Partner with growth marketing to drive product awareness and adoption, focusing on specific CPG segments (Strategic, Emerging, Mid-Market, etc.) Work cross-functionally with Sales & Insights to draw compelling insights and bring current CPG brand successes to life through case studies and testimonials About You Minimum Qualifications 6+ years marketing experience, preferably Product Marketing at a technology company (plus if focusing on CPG audience or Advertising product) Strong written & verbal communication with the ability to express complex topics clearly & easily Ability to manage multiple projects simultaneously and prioritize responsibilities High proficiency with Google Slides & comfort with basic analytics Strong business judgment and creative problem solving skills Comfort working both independently and collaboratively Ability to navigate & influence internal management-level stakeholders and cross-functional teams An interest in working in a fast-growing, fast-paced environment and innovating amidst ambiguity Preferred Qualifications #J-18808-Ljbffr Thesagegroup

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