Job Description
Digital Content Manager
Location: New York, NY
Company: Professional Fighters League (PFL)
Position Overview
The Digital Content Manager at the Professional Fighters League (PFL) is a pivotal role responsible for day-to-day management, programming, and optimization of PFL’s direct-to-consumer offerings while also spearheading the creation and production of compelling digital content throughout the PFL ecosystem. This role is vital to delivering an exceptional fan experience by showcasing the PFL’s unique “Fighters First” philosophy and exciting league structure, including the World Tournament and Champions Series. The role will be instrumental in the relaunch of PFL’s app and rollout of PFL’s first loyalty program. This position will be highly visible by senior leadership and work cross functionally across the organization.
As part of the PFL’s commitment to innovation and storytelling, the Digital Content Manager will ensure that all app content reflects the league's values and enhances audience engagement across the globe.
Key Responsibilities
App Content Programming & Management
Oversee the scheduling and curation of app content, including fight highlights, live streams, event updates, fighter profiles, and promotional materials.
Continuously update and optimize app content to reflect the league’s seasonal structure (e.g., World Tournament and Champions Series).
Monitor app performance analytics to inform and refine content strategies that drive user engagement and retention.
Collaborate with tech and product teams to ensure seamless content delivery and integration with app features.
Content Creation & Production
Lead the creation of original multimedia content, such as behind-the-scenes videos, fighter interviews, training footage, and social media clips.
Ensure all content aligns with PFL’s brand voice, visual identity, and themes like "One Shot" (World Tournament) and "Where Champions Fight" (Champions Series).
Work closely with fighters and teams to develop human-interest stories and impactful narratives that engage fans.
Manage external creative partners and vendors when needed for video production, design, or other specialized content needs.
Strategic Planning & Fan Engagement
Develop a robust digital content strategy that drives engagement and enhances the PFL fan experience through the app.
Maintain a content calendar that reflects the league’s schedule, major events, and promotional campaigns.
Collaborate with marketing and sponsorship teams to integrate branded content and fan interaction features.
Quality Control & Optimization
Conduct regular audits to ensure content quality, relevance, and alignment with PFL’s goals.
Implement SEO and ASO (App Store Optimization) best practices to increase discoverability and user retention.
Test and troubleshoot app content features to maintain a flawless user experience.
Qualifications
Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
3+ years of experience in digital content management, app programming, or multimedia production, preferably in the sports or entertainment industry.
Strong proficiency in content creation tools (e.g., Adobe Creative Suite, Final Cut Pro) and content management systems (CMS).
Experience with video editing, graphic design, and storytelling for digital platforms.
Familiarity with analytics tools (e.g., Google Analytics, app engagement metrics) to measure performance and inform strategy.
Passion for sports and an understanding of MMA and the PFL’s competitive structure.
Preferred Skills
Knowledge of HTML, CSS, or basic coding is a plus.
Experience with live event coverage or real-time content updates.
Background in fan engagement strategies, including gamification or interactive features.
Why Join the PFL?
Be part of the world’s fastest-growing sports league that puts fighters and fans first.
Work in a dynamic environment driven by innovation and storytelling.
Opportunity to shape the digital experience for millions of fans worldwide.
Join a team passionate about redefining MMA and empowering athletes on the global stage.
About the PFL
The Professional Fighters League is a groundbreaking MMA organization that provides athletes a "Fighters First" platform to compete in a true sports-season format, culminating in the "One Shot" opportunity to become a world champion. With a focus on innovation, storytelling, and transparency, the PFL is redefining the sport of MMA and delivering an unparalleled fan experience.
The Professional Fighters League is a groundbreaking MMA organization that provides athletes a "Fighters First" platform to compete in a true sports-season format, culminating in the "One Shot" opportunity to become a world champion. With a focus on innovation, storytelling, and transparency, the PFL is redefining the sport of MMA and delivering an unparalleled fan experience.
The Professional Fighters League is a groundbreaking MMA organization that provides athletes a "Fighters First" platform to compete in a true sports-season format, culminating in the "One Shot" opportunity to become a world champion. With a focus on innovation, storytelling, and transparency, the PFL is redefining the sport of MMA and delivering an unparalleled fan experience.
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