Job Description
Who You Are:
- 3-5+ years experience designing and coding best-in-class responsive emails using HTML and CSS using Litmus preferably
- 2+ years working in an ecommerce/direct-to-consumer environment
- Highly analytical and can create narrative and strategic recommendations from data and drive a channel learning agenda.
- Proficiency in Klaviyo
- Familiarity with email tech stacks and inbox health monitoring
- Advanced knowledge in using analytical tools necessary for channel performance and reporting
- Tech Stack/API knowledge
- Proven work experience as an Email marketing manager
- Strong project management skills and exceptional attention to detail
- An ability to work under tight deadlines
- Self-motivated, creative, and results and data-driven
Personal Qualities:
- Problem-Solving Pro: Skilled at turning challenges into opportunities.
- Optimistic & Curious: Maintains positivity, embraces new ideas, and seeks constant professional growth.
- Analytical & Collaborative: Solves marketing challenges and collaborates effectively with colleagues and stakeholders.
- Adaptable & Quick: Thrives in a fast-paced environment and adjusts marketing strategies on the fly.
- Creative & Boundary-Pushing: Brings fresh, innovative ideas to marketing strategies.
- Detail-Oriented & Organized: Meticulous planning and execution of marketing campaigns.
- Resilient & Tenacious: Bounces back from setbacks and persists through challenges.
- Master of Time Management: Balances multiple projects, prioritizes effectively, and stays focused under pressure.
Bonus Points:
- Familiar with Litmus and Attentive
- Familiar with dynamic content
- Experience with loyalty programs
- Experience with subscription management platforms
Job Responsibilities:
- Manage the entire lifecycle of email & sms marketing campaigns, spanning requirement gathering, design, development, testing, launch, and reporting.
- Employ API knowledge to integrate with various platforms and systems for enhanced campaign effectiveness.
- Create captivating, on-brand content tailored to the unique needs of our target audience.
- Construct and execute email campaigns that enhance brand visibility, engagement, and revenue generation.
- Analyze and report on essential metrics, such as click-through rates, open rates, revenue increase, and engagement levels.
- Implement segmentation strategies to target and engage audiences more effectively.
- Exhibit exceptional project management skills to ensure campaigns are delivered on time and within scope.
- Propose and implement iterative A/B testing strategies to continually enhance performance by optimizing messaging and targeting.
- Develop and lead an annual email marketing strategy, ensuring alignment with key growth areas, maintaining a project schedule, and presenting it to leadership.
- Collaborate with cross-functional teams, including marketing, content, design, product, support, engineering, and leadership, to align email marketing initiatives with overarching business objectives.
- Stay updated on email best practices and industry trends, and provide proactive recommendations for improvements.
- Develop and implement strategies to boost customer engagement and drive revenue growth.
- Implement marketing automation workflows to trigger personalized emails based on user behaviors, ensuring timely and relevant communication.
- Utilize customer data and segmentation strategies to create targeted email campaigns that deliver relevant content to different audience segments.
Job Tags
Work experience placement,