Marketing Director Job at THE HEMP COLLECT, Portland, OR

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  • THE HEMP COLLECT
  • Portland, OR

Job Description

PLEASE READ THOROUGHLY BEFORE APPLYING

This is a full-time role that we desire to be in office, but are open to remote talent. The Marketing Director will lead our nationwide marketing efforts in the rapidly evolving open-market cannabis & CBD industry. Our channels include DTC and B2B both in person and online. The ideal candidate will have a proven track record in strategic marketing, brand management, and digital marketing. This role requires a visionary leader capable of driving growth and brand awareness while navigating the unique challenges of the cannabis & CBD market.

MUST HAVE TO APPLY: *this will be verified & is required, thank you for not applying if you aren't qualified

  • 5+ years of senior-level marketing leadership experience in the CPG industry.
  • Proven track record of managing $1M+/high-budget , multi-channel marketing strategies.
  • Deep expertise in SEO, influencer marketing, programmatic advertising, affiliate marketing, direct mail, in-market activations, CRO, email marketing, and social advertising.
  • Demonstrated ability to hire, lead , and mentor high-performing marketing teams.
  • Strong analytical and data-driven decision-making skills.
  • Proven experience optimizing marketing ROI.
  • Expertise in major marketing platforms (Google Ads, Meta Ads, Shopify, Klaviyo, etc.).
  • Strong understanding of navigating compliance and legal considerations.

Key Responsibilities & Time Allocation:

Strategic Marketing Planning and Execution (40%)
  • Develop and implement comprehensive marketing strategies aligned with company goals and market trends.
  • Oversee the creation and execution of marketing campaigns, ensuring they are effective, compliant, and within budget.
  • Collaborate with cross-functional teams to ensure cohesive marketing efforts across all channels.
  • Monitor and report on the effectiveness of marketing initiatives, making data-driven adjustments as needed.
Brand Management (25%)
  • Define and maintain the brand identity, ensuring consistency across all marketing materials and channels.
  • Develop and implement brand guidelines to ensure a unified and professional image.
  • Lead creative direction for all marketing collateral, including packaging, advertising, and promotional materials.
  • Foster partnerships and collaborations to enhance brand visibility and credibility.
Digital Marketing and Social Media (20%)
  • Develop and execute digital marketing strategies to drive online engagement and sales.
  • Oversee social media presence, ensuring content is engaging, relevant, and compliant with industry regulations.
  • Manage email marketing campaigns, from strategy to execution and analysis.
  • Optimize the company's website for SEO and user experience to drive traffic and conversions.
Market Research and Analysis (10%)
  • Conduct market research to stay abreast of industry trends, consumer behavior, and competitive landscape.
  • Analyze marketing data to measure the success of campaigns and identify areas for improvement.
  • Prepare reports and presentations for senior management, providing insights and recommendations based on research findings.
Team Leadership and Development (5%)
  • Lead and mentor the marketing team, fostering a collaborative and high-performance culture.
  • Provide ongoing training and development opportunities to ensure the team remains skilled and knowledgeable about the latest marketing trends and tools.
  • Evaluate team performance, providing feedback and setting goals to drive continuous improvement.
Time Management Overview:

Daily Duties:
  • Review and analyze marketing performance metrics.
  • Collaborate with the marketing team on ongoing projects and campaigns.
  • Engage with the digital marketing team to ensure content is timely and relevant.
  • Monitor industry news and competitor activities.
  • Attend and contribute to daily stand-up meetings.
Weekly Duties:
  • Plan and review weekly marketing activities and campaigns.
  • Hold team meetings to discuss progress and address challenges.
  • Update senior management on marketing performance and strategies.
  • Coordinate with other departments to align marketing efforts.
Monthly Duties:
  • Develop and review monthly marketing reports and KPIs.
  • Adjust marketing strategies based on performance data and market trends.
  • Plan and execute monthly marketing initiatives and promotions.
  • Conduct performance reviews and provide feedback to the marketing team.
  • Attend industry events and networking opportunities.
How to Apply:

ONLY if you meet all of the required qualifications that will be verified (please don't send otherwise), send your resume and cover letter to ashley@thehempcollect.com with the subject line:

Marketing: (+ attention-grabbing line using best practices). 

Skills and Qualifications:
  • Bachelor's degree in Marketing, Business, or related field or 5+ years experience .
  • Proven experience and success as a Marketing Director or similar role.
  • CPG experience a must, with a preference for cannabis-specific experience.
  • Strong knowledge of digital marketing, social media, and SEO.
  • Excellent leadership and team management skills.
  • Ability to analyze data and make data-driven decisions.
  • Creative thinker with a passion for brand building and storytelling.
  • Excellent communication and interpersonal skills.
What We Offer:
  • Competitive salary.
  • Performance bonuses.
  • Opportunity to be a part of an industry-leading disruptive company.
  • Employee discounts and perks.
  • ESOP 
  • Medical & dental

Job Tags

Full time,

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